Metal barrier with cut-out letters instead of ubiquitous bright plastic. (See previous post for another example of this industrial strength feature at the Convict Lumberyard).
Why pick on that perverse feature and fail to show this coffee outlet to advantage? Had I known how this business dominates the search engine I could have given it more attention - maybe.
The location is close to Newcastle Beach where a take-away coffee is an idea. Shame the view is blocked by the fence! Perversity rules.