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Those red lines from Bono and consumerism raise money for humanitarian projects. Google reveals that the episode actually occurred in Oct 2006 but, I guess it is all timeless.
In my case the new phone was flourished and run thru its features when I ventured into this 'Apple orchard'. At other times exploration of the shopping centres is not always as easy as that for often one needs a second language, even a third, to do well at discovering more about what's new and interesting in whole centres that all specialise in imports or in attempts to find items that one took for granted. Would'nt we all do well to become bi-lingual?